📒 Author : Lee Cockerell
📒 Publisher : Broadway Business
📒 Release Date : 2008
📒 Pages : 270
📒 ISBN : 9780385523868
📒 Available Language : English, Spanish, And French
📒 Category : Business & Economics

SYNOPSIS : Drawing on the concepts and principles taught at the Disney Institute, a former Disney executive introduces a series of strategies designed to promote "magic" within any organization, enhanced by real-life anecdotes and sound business advice.


📒 Author : Lee Cockerell
📒 Publisher : Currency
📒 Release Date : 2008-10-14
📒 Pages : 224
📒 ISBN : 0385528280
📒 Available Language : English, Spanish, And French
📒 Category : Business & Economics

SYNOPSIS : “It’s not the magic that makes it work; it’s the way we work that makes it magic.” The secret for creating “magic” in our careers, our organizations, and our lives is simple: outstanding leadership—the kind that inspires employees, delights customers, and achieves extraordinary business results. No one knows more about this kind of leadership than Lee Cockerell, the man who ran Walt Disney World® Resort operations for over a decade. And in Creating Magic, he shares the leadership principles that not only guided his own journey from a poor farm boy in Oklahoma to the head of operations for a multibillion dollar enterprise, but that also soon came to form the cultural bedrock of the world’s number one vacation destination. But as Lee demonstrates, great leadership isn’t about mastering impossibly complex management theories. We can all become outstanding leaders by following the ten practical, common sense strategies outlined in this remarkable book. As straightforward as they are profound, these leadership lessons include: Everyone is important. Make your people your brand. Burn the free fuel: appreciation, recognition, and encouragement. Give people a purpose, not just a job. Combining surprising business wisdom with insightful and entertaining stories from Lee’s four decades on the front lines of some of the world’s best-run companies, Creating Magic shows all of us – from small business owners to managers at every level – how to become better leaders by infusing quality, character, courage, enthusiasm, and integrity into our workplace and into our lives.


📒 Author : Lee Cockerell
📒 Publisher : Random House
📒 Release Date : 2010-01-26
📒 Pages : 288
📒 ISBN : 9781407028484
📒 Available Language : English, Spanish, And French
📒 Category : Business & Economics

SYNOPSIS : Outstanding leadership is the kind that inspires employees, delights customers, and achieves extraordinary business results. And no one knows more about this kind of leadership than Lee Cockerell, the man who ran Walt Disney World® Resort operations for over a decade. In Creating Magic, he shares the ten practical, common sense strategies that guided his own journey from a poor farm boy in Oklahoma to the head of operations for a multibillion dollar enterprise. Combining surprising business wisdom with insightful and entertaining stories from his four decades on the front lines of some of the world's best-run companies, Lee shows all of us - from small business owners to managers at every level - how to become better leaders by infusing quality, character, courage, enthusiasm and integrity into our workplaces and our lives.


📒 Author : David More
📒 Publisher : Mango Media Inc.
📒 Release Date : 2018-05-15
📒 Pages : 256
📒 ISBN : 9781633537354
📒 Available Language : English, Spanish, And French
📒 Category : Business & Economics

SYNOPSIS : Business magic and disruptive innovation First comes the magic, and then the magic becomes the reality You may think you know what magic is. Abracadabra, hocus-pocus. Forget about it. Magic? Magic is what human beings do. It’s just that some do it a lot better than others. Business strategies from the world's greatest magicians: This book takes everything that three remarkable authors―a corporate strategist, the former acting director of the CIA, and a world-renowned magician―have learned about magic and packs it into a unique framework that captures the best of this art form and relates it directly to key lessons applicable to a wide variety of business enterprises. The authors’ objective is not to create a new generation of magicians, but to adapt nine strategies of the world’s greatest magicians and inspire boundless imagination, bolster innovation, energize leadership, and spark success in any business. At the core of Creating Business Magic is the belief that imagination can make magicians of us all. Magic and disruptive innovation: Each chapter opens with a scenario depicting a pivotal historic moment in magic―from Harry Houdini to Doug Henning to Penn and Teller to David Copperfield―and uses it as a starting point to explore how the magical technique employed can create a fertile environment for industry disruptive innovation and propel a company light years ahead of the competition. The nine disruptive strategies presented by the authors demonstrate how to: • Anticipate the next trends out of thin air • Create remarkable new products that wow customers • Launch marketing and advertising campaigns that will mesmerize “aspirationals” • Make dazzling sales presentations • Resolve seemingly unsolvable business dilemmas • Inspire teams with resilient change leadership in which the “status quo” is never acceptable and each year the organization incorporates new “tricks” into its act Business magic: Specifically designed for companies seeking to achieve the transformative, innovative results of the authors’ illustrious corporate and political clientele―GE, Apple, Coca-Cola, Disney, Microsoft, Google, NBC, five Nobel Prize winners, and even President Barack Obama―Creating Business Magic is both an authoritative business management book and a spectacular, entertaining read.


📒 Author : Lee Cockerell
📒 Publisher : Whitaker House
📒 Release Date : 2015-01-15
📒 Pages : 144
📒 ISBN : 9780990769439
📒 Available Language : English, Spanish, And French
📒 Category : Business & Economics

SYNOPSIS : Executive time management secrets from a life at Disney. During Lee Cockerell’s career at Disney as the Senior Operating Executive of Walt Disney World Resorts, he led a team of 40,000 Cast Members (employees) and was responsible for the operations of 20 resort hotels, 4 theme parks, 2 water parks and the ESPN Sports Complex. As you can imagine, Lee had to become a time management expert, first as a means of survival and then as a way to help others make the best use of their time. The time management secrets he developed have become one of his most requested corporate training lectures and are now available to you in this tell-all book. However, this book is not just about Time Management. It is about Life Management. “Management” is defined as the act of controlling. The executive time management secrets contained in this book will help you keep all parts of your life under control and jump-start your personal and professional growth.


📒 Author : Rory Sutherland
📒 Publisher : HarperCollins
📒 Release Date : 2019-05-07
📒 Pages : 384
📒 ISBN : 9780062388438
📒 Available Language : English, Spanish, And French
📒 Category : Business & Economics

SYNOPSIS : HOW DOES MAGIC HAPPEN? The Ogilvy advertising legend—“one of the leading minds in the world of branding” (NPR)—explores the art and science of conjuring irresistible products and ideas. "A breakthrough book. Wonderfully applicable to about everything in life. Funny as hell." —NASSIM NICHOLAS TALEB, author of The Black Swan “Veins of wisdom emerge regularly and brilliantly from these pages. Don't miss this book.” —ROBERT B. CIALDINI, author of Influence Why is Red Bull so popular, though everyone—everyone!—hates the taste? Humans are, in a word, irrational, basing decisions as much on subtle external signals (that little blue can) as on objective qualities (flavor, price, quality). The surrounding world, meanwhile, is irreducibly complex and random. This means future success can’t be projected on any accounting spreadsheet. To strike gold, you must master the dark art and curious science of conjuring irresistible ideas: alchemy. Based on thirty years of field work inside the largest experiment in human behavior ever conceived—the forever-unfolding pageant of consumer capitalism—Alchemy, the revolutionary book by Ogilvy advertising legend Rory Sutherland, whose TED talks have been viewed nearly seven million times, decodes human behavior, blending leading-edge scientific research, absurdly entertaining storytelling, deep psychological insight, and practical case studies from his storied career working on campaigns for AmEx, Microsoft, and others. Heralded as “one of the leading minds in the world of branding” by NPR, Sutherland is a unique thought leader, as comfortable exchanging ideas with Nobel Prize winners Daniel Kahneman and Richard Thaler (both interviewed in these pages) as he is crafting the next product launch. His unconventional and relentlessly curious approach has led him to discover that the most compelling secrets to human decision-making can be found in surprising places: What can honey bees teach us about creating a sustainable business? How could budget airlines show us how to market a healthcare system? Why is it better to be vaguely right than precisely wrong? What might soccer penalty kicks teach us about the dangers of risk-aversion? Better “branding,” Sutherland reveals, can also be employed not just to sell products, but to promote a variety of social aims, like getting people to pay taxes, improving public health outcomes, or encouraging more women to pursue careers in tech. Equally startling and profound, Sutherland’s journey through the strange world of decision making is filled with astonishing lessons for all aspects of life and business.


📒 Author : Lee Cockerell
📒 Publisher : Whitaker House
📒 Release Date : 2016-10-15
📒 Pages : 280
📒 ISBN : 9781943127337
📒 Available Language : English, Spanish, And French
📒 Category : Business & Economics

SYNOPSIS : Executive Career Development Secrets from a Life at Disney... Career Development Magic is a unique book full of priceless advice and insightful experience. Lee Cockerell chronicles how he went from being a college dropout, rose through the ranks at both Hilton and Marriott, and ultimately became the Executive Vice President of Operations for Walt Disney World® Resorts. As the Senior Operating Executive for more than a decade, Lee led a team of 40,000 Cast Members and was responsible for the operations of 20 resort hotels, 4 theme parks, 2 water parks, a shopping & entertainment village and the ESPN sports and recreation complex. After spending more than 40 years in the hospitality industry developing skills, learning lessons in management and excellence in customer service, people were always asking Lee, "How can I climb the corporate ladder? How can I get into management? How can I get promoted? How can I make more money?" It was these persistent questions that led Lee to write this book. Lee candidly shares the specific things he did to experience such dramatic success in the corporate world, but he also shares the mistakes he made along the way, and the million-dollar lessons he learned that ultimately led him to the top spot at the number one vacation destination in the world. It was not Disney magic that made Lee Cockerell's career so successful, but the way he dealt with the ups and downs that made it magical. It's the same with your career. Through this book, you will learn how to navigate the ups and downs along your own career path and zero in on your ideal job - and ultimately, the life you desire. When Lee Cockerell says "If I can do it, so can you," he truly means it. No matter where you are along your career path, you have an opportunity to climb the ladder of success by paying attention, asking questions and having a passion for your chosen career.


📒 Author : Lee Cockerell
📒 Publisher : Currency
📒 Release Date : 2013-03-05
📒 Pages : 208
📒 ISBN : 9780770435615
📒 Available Language : English, Spanish, And French
📒 Category : Business & Economics

SYNOPSIS : The former Executive Vice President of Walt Disney World shares indispensible Rules for serving customers with consistency, efficiency, creativity, sincerity, and excellence. Lee Cockerell knows that success in business--any business--depends upon winning and keeping customers. In 39 digestible, bite-sized chapters, Lee shares everything he has learned in his 40+ year career in the hospitality industry about creating an environment that keeps customers coming back for more. Here, Lee not only shows why the customer always rules, but also the Rules for serving customers so well they'll never want to do business with anyone but you. For example: Rule #1: Customer Service Is Not a Department Rule #3: Great Service Follows the Laws of Gravity Rule #5: Ask Yourself "What Would Mom Do?" Rule #19: Be a Copycat Rule #25. Treat Every Customer like a Regular Rule #39: Don’t Try Too Hard As simple as they are profound, these principles have been shown to work in companies as large as Disney and as small as a local coffee shop; from businesses selling cutting-edge technologies like computer tablets to those selling products as timeless as shoes and handbags; at corporations as long-standing as Ford Motors and those as nascent as a brand new start-up. And they have been proven indispensible at all levels of a company, from managers responsible for hiring and training employees, setting policies and procedures, and shaping the company culture to front line staff who deal directly with clients and customers Chock-full of universal advice, applicable online and off, The Customer Rules is the essential handbook for service excellence everywhere.


📒 Author : Jane Meredith
📒 Publisher : Llewellyn Worldwide
📒 Release Date : 2015-04-08
📒 Pages : 312
📒 ISBN : 9780738744674
📒 Available Language : English, Spanish, And French
📒 Category : Body, Mind & Spirit

SYNOPSIS : The Circle of Eight is an exciting magical system for developing powerful, transformative rituals based on your relationship with the land. Join Jane Meredith as you process and incorporate the unique conditions of your location—the climate and seasons, flora and fauna, the manifestation of elements, and other important aspects of place. Through explorations of mythic work, invocations, inner discovery, and relationships within magical circles, this book provides much-needed insight into the experience of local magic—whether you live in a rainforest, a city, or anywhere in between. With instructions for setting up your own Circle of Eight, Jane Meredith’s unique approach will radically reinvent your relationship with traditional circle magic. Suitable for beginners, advanced ritualists, groups, and solo practitioners, this book helps you step boldly into the powerful magic of place and the great Wheel of the Year. Praise: "In a gentle but insistent and courageous voice, Jane Meredith teaches us how to bend our spirit to listen to what the sacred land is telling us about itself, and to create ritual that is alive, vibrant, and flexible enough to adapt to whatever comes with honesty and grace."—Anne Newkirk Niven, editor, Witches & Pagans magazine "Circle of Eight provides real, heartfelt, and practical methods of living our spirituality, of reminding us what our Paganism truly means, while keeping open and inspired by the lessons around us."—Cat Treadwell, Druid priest and author of Facing the Darkness and A Druid's Tale


📒 Author : Gail Carson Levine
📒 Publisher : Harper Collins
📒 Release Date : 2013-08-27
📒 Pages : 176
📒 ISBN : 9780062253552
📒 Available Language : English, Spanish, And French
📒 Category : Juvenile Nonfiction

SYNOPSIS : Bestselling author of Ella Enchanted and fairy-tale master Gail Carson Levine helps you make magic with your writing! In Writing Magic, Newbery Honor author Gail Carson Levine shares her tricks of the trade. She shows how you can get terrific ideas for stories, invent great beginnings and endings, write sparkling dialogue, develop memorable characters—and much, much more. She advises you about what to do when you feel stuck—and how to use helpful criticism. Best of all, she offers writing exercises that will set your imagination on fire. With humor, honesty, and wisdom, Gail Carson Levine shows you that you, too, can make magic with your writing.