๐Ÿ“’ Author : Joe Pulizzi
๐Ÿ“’ Publisher : McGraw Hill Professional
๐Ÿ“’ Release Date : 2015-09-04
๐Ÿ“’ Pages : 256
๐Ÿ“’ ISBN : 9781259589669
๐Ÿ“’ Available Language : English, Spanish, And French
๐Ÿ“’ Category : Business & Economics

SYNOPSIS : The NEW Rulebook for Entrepreneurial Success Whatโ€™s the surest way to startup failure? Follow old, outdated rules. In Content Inc., one of todayโ€™s most sought-after content-marketing strategists reveals a new model for entrepreneurial success. Simply put, itโ€™s about developing valuable content, building an audience around that content, and then creating a product for that audience. Notice a shift? Author Joe Pulizzi flips the traditional entrepreneurial approach of first creating a product and then trying to find customers. Itโ€™s a brilliant reverse-engineering of a model that rarely succeeds. The radical six-step business-building process revealed in this book is smart, simple, practical, and cost-effective. And best of all, it works. Itโ€™s a strategy Pulizzi used to build his own successful company, Content Marketing Institute, which has landed on Inc. magazineโ€™s list of fastest growing private companies for three years straight. Itโ€™s also a strategy countless other entrepreneurs use to build their own multi-million dollar companies. Build an audience and youโ€™ll be able to sell pretty much anything you want. Todayโ€™s markets are more dynamic and customers are more fickle than ever before. Why would you put all your eggs in one basket before securing a loyal customer base? Content Inc. shows you how to get customers first and develop products later. Itโ€™s the best way to build a solid, long-lasting business positioned for todayโ€™s content-driven world. This is the simple but profoundly successful entrepreneurial approach of one of todayโ€™s most creative business minds. A pioneer of content marketing, Pulizzi has cracked to code when it comes to the power of content in a world where marketers still hold fast to traditional models that no longer work. In Content Inc., he breaks down the business-startup process into six steps, making it simple for you to visualize, launch, and monetize your own business. These steps are: โ€ข The โ€œSweet Spotโ€: Identify the intersection of your unique competency and your personal passion โ€ข Content Tilting: Determine how you can โ€œtiltโ€ your sweet spot to find a place where little or no competition exists โ€ข Building the Base: Establish your number-one channel for disseminating content (blog, podcast, YouTube, etc.) โ€ข Harvesting Audience: Use social-media and SEO to convert one-time visitors into long-term subscribers โ€ข Diversification: Grow your business by expanding into multiple delivery channels โ€ข Monetization: Now that your expertise is established, you can begin charging money for your products or services This model has worked wonders for Pulizzi and countless other examples detailed in the book. Connect these six pieces like a puzzle, and before you know it, youโ€™ll be running your own profitable, scalable business. Pulizzi walks you step by step through the process, based on his own success (and failures) and real-world multi-million dollar examples from multiple industries and countries. Whether youโ€™re seeking to start a brand-new business or drive innovation in an existing one, Content Inc. provides everything you need to reverse-engineer the traditional entrepreneurial model for better, more sustainable success. Joe Pulizzi is an entrepreneur, professional speaker, and podcaster. He is the founder of several startups, including the Content Marketing Institute (CMI), recognized as the fastest growing business media company by Inc. magazine in 2014. CMI produces Content Marketing World, the worldโ€™s largest content marketing event, and publishes the leading content marketing magazine, Chief Content Officer. Pulizziโ€™s book Epic Content Marketing was named one of Fortune magazineโ€™s Five Must Read Business Books of the Year.


๐Ÿ“’ Author : Dr. Robert C. Worstell
๐Ÿ“’ Publisher : Lulu.com
๐Ÿ“’ Release Date :
๐Ÿ“’ Pages :
๐Ÿ“’ ISBN : 9781387571079
๐Ÿ“’ Available Language : English, Spanish, And French
๐Ÿ“’ Category :

SYNOPSIS :


๐Ÿ“’ Author : Ruiliang Pu
๐Ÿ“’ Publisher : CRC Press
๐Ÿ“’ Release Date : 2017-08-16
๐Ÿ“’ Pages : 466
๐Ÿ“’ ISBN : 9781351646932
๐Ÿ“’ Available Language : English, Spanish, And French
๐Ÿ“’ Category : Science

SYNOPSIS : Advanced imaging spectral technology and hyperspectral analysis techniques for multiple applications are the key features of the book. This book will present in one volume complete solutions from concepts, fundamentals, and methods of acquisition of hyperspectral data to analyses and applications of the data in a very coherent manner. It will help readers to fully understand basic theories of HRS, how to utilize various field spectrometers and bioinstruments, the importance of radiometric correction and atmospheric correction, the use of analysis, tools and software, and determine what to do with HRS technology and data.


๐Ÿ“’ Author : Benjamin Melancon
๐Ÿ“’ Publisher : Apress
๐Ÿ“’ Release Date : 2011-12-27
๐Ÿ“’ Pages : 1112
๐Ÿ“’ ISBN : 9781430231363
๐Ÿ“’ Available Language : English, Spanish, And French
๐Ÿ“’ Category : Computers

SYNOPSIS : The Definitive Guide to Drupal 7 is the most comprehensive book for getting sites done using the powerful and extensible Drupal content management system. Written by a panel of expert authors, the book covers every aspect of Drupal, from planning a successful project all the way up to making a living from designing Drupal sites and to contributing to the Drupal community yourself. With this book you will: Follow practical approaches to solving many online communication needs with Drupal with real examples. Learn how to keep learning about Drupal: administration, development, theming, design, and architecture. Go beyond the code to engage with the Drupal community as a contributing member and to do Drupal sustainably as a business. The Definitive Guide to Drupal 7 was written by the following team of expert Drupal authors: Benjamin Melanรงon, Jacine Luisi, Kรกroly Nรฉgyesi, Greg Anderson, Bojhan Somers, Stรฉphane Corlosquet, Stefan Freudenberg, Michelle Lauer, Ed Carlevale, Florian Lorรฉtan, Dani Nordin, Ryan Szrama, Susan Stewart, Jake Strawn, Brian Travis, Dan Hakimzadeh, Amye Scavarda, Albert Albala, Allie Micka, Robert Douglass, Robin Monks, Roy Scholten, Peter Wolanin, Kay VanValkenburgh, Greg Stout, Kasey Qynn Dolin, Mike Gifford, Claudina Sarahe, Sam Boyer, and Forest Mars, with contributions from George Cassie, Mike Ryan, Nathaniel Catchpole, and Dmitri Gaskin. For more information, check out the Drupaleasy podcast #63, in which author Benjamin Melanรงon discusses The Definitive Guide to Drupal 7 in great detail: http://drupaleasy.com/podcast/2011/08/drupaleasy-podcast-63-epic


๐Ÿ“’ Author : Rebecca Lieb
๐Ÿ“’ Publisher : Kogan Page Publishers
๐Ÿ“’ Release Date : 2017-06-03
๐Ÿ“’ Pages : 240
๐Ÿ“’ ISBN : 9780749479763
๐Ÿ“’ Available Language : English, Spanish, And French
๐Ÿ“’ Category : Business & Economics

SYNOPSIS : Content, in all its forms, is the single most critical element of any marketing campaign. Finding a successful equilibrium between content marketing and content strategy is difficult, but essential. Content - The Atomic Particle of Marketing goes beyond superficial descriptions of how to produce engaging social media content to offer the results of many years of deep quantitative research, and hours of interviews with senior marketers at some of the world's leading brands. Written by a recognised industry thought-leader, Content - The Atomic Particle of Marketing explores how content functions in the broader framework of all marketing, as well as organizational concerns and IT decision making. It demonstrates the value content brings not only to "owned" media initiatives, such as a company website or blog, but also the essential role content plays in all other marketing initiatives, from social media to advertising to offline channels. It will enable readers to make the organizational, staffing, tools and process decisions necessary to get content up and running across divisions and organizational silos. Deeply researched and insightful, Content - The Atomic Particle of Marketing is, quite simply, the definitive research-based guide to content marketing.


๐Ÿ“’ Author : US Department of the Interior
๐Ÿ“’ Publisher : Government Printing Office
๐Ÿ“’ Release Date : 2010-02
๐Ÿ“’ Pages : 236
๐Ÿ“’ ISBN : 141132532X
๐Ÿ“’ Available Language : English, Spanish, And French
๐Ÿ“’ Category : Business & Economics

SYNOPSIS : Providing the latest available mineral data on the countries of Africa and the Middle East, this yearbook discusses the importance of minerals to these nations economies. It also includes production tables and industry structure tables.


๐Ÿ“’ Author : Mike Moran
๐Ÿ“’ Publisher : IBM Press
๐Ÿ“’ Release Date : 2014-12-09
๐Ÿ“’ Pages : 528
๐Ÿ“’ ISBN : 9780133039214
๐Ÿ“’ Available Language : English, Spanish, And French
๐Ÿ“’ Category : Business & Economics

SYNOPSIS : The #1 Step-by-Step Guide to Search Marketing Success...Now Updated and Reorganized to Help You Drive Even More Value For years, Search Engine Marketing, Inc. has been the definitive practical guide to driving value from search. Now, Mike Moran and Bill Hunt have completely rewritten their best-seller to present valuable new strategies, best practices, and lessons from experience. Their revamped and reorganized Third Edition introduces a holistic approach that integrates organic and paid search, and complements them both with social media. This new approach can transform the way you think about search, plan it, and profit from it. Moran and Hunt address every business, writing, and technical element of successful search engine marketing. Whatever your background, they help you fill your skills gaps and leverage the experience you already have. Youโ€™ll learn how search engines and search marketing work today, and how to segment searchers based on their behavior, successfully anticipating what theyโ€™re looking for. Youโ€™ll walk through formulating your custom program: identifying goals, assessing where you stand, estimating costs, choosing strategy, and gaining buy-in. Next, youโ€™ll focus on execution: identifying challenges, diagnosing and fixing problems, measuring performance, and continually improving your program. Youโ€™ll learn how to Focus relentlessly on business value, not tactics Overcome the obstacles that make search marketing so challenging Get into your searcherโ€™s mind, and discover how her behavior may change based on situation or device Understand what happens technically when a user searchesโ€”and make the most of that knowledge Create a focused program that can earn the support it will need to succeed Clarify your goals and link them to specific measurements Craft search terms and copy that attracts your best prospects and customers Optimize content by getting writers and tech people working together Address the critical challenges of quality in both paid and organic search Avoid overly clever tricks that can destroy your effectiveness Identify and resolve problems as soon as they emerge Redesign day-to-day operating procedures to optimize search performance Whether youโ€™re a marketer, tech professional, product manager, or content specialist, this guide will help you define realistic goals, craft a best-practices program for achieving them, and implement it flawlessly. NEW COMPANION WEBSITE PACKED WITH TOOLS AND RESOURCES SEMincBook.com includes exclusive tools, deeper explorations of key search management techniques, and updates on emerging trends in the field mikemoran.com whunt.com SEMincBook.com


๐Ÿ“’ Author : Mines Bureau
๐Ÿ“’ Publisher : Government Printing Office
๐Ÿ“’ Release Date : 2013-11-29
๐Ÿ“’ Pages : 204
๐Ÿ“’ ISBN : 1411336704
๐Ÿ“’ Available Language : English, Spanish, And French
๐Ÿ“’ Category : Business & Economics

SYNOPSIS : The Minerals Yearbook is an annual publication that reviews the mineral and material industries of the United States and foreign countries. The Yearbook contains statistical data on materials and minerals and includes information on economic and technical trends and development. The Minerals Yearbook includes chapters on approximately 90 commodities and over 175 countries. This volume of the Minerals Yearbook provides an annual review of mineral production and trade and of mineral-related government and industry developments in more than 175 foreign countries. Each report includes sections on government policies and programs, environmental issues, trade and production data, industry structure and ownership, commodity sector developments, infrastructure, and a summary outlook.


๐Ÿ“’ Author : Interior Department, Geological Survey
๐Ÿ“’ Publisher : Government Printing Office
๐Ÿ“’ Release Date : 2013-11
๐Ÿ“’ Pages : 240
๐Ÿ“’ ISBN : 1411336682
๐Ÿ“’ Available Language : English, Spanish, And French
๐Ÿ“’ Category : Business & Economics

SYNOPSIS : The Minerals Yearbook is an annual publication that reviews the mineral and material industries of the United States and foreign countries. The Yearbook contains statistical data on materials and minerals and includes information on economic and technical trends and development. The Minerals Yearbook includes chapters on approximately 90 commodities and over 175 countries. This volume of the Minerals Yearbook provides an annual review of mineral production and trade and of mineral-related government and industry developments in more than 175 foreign countries. Each report includes sections on government policies and programs, environmental issues, trade and production data, industry structure and ownership, commodity sector developments, infrastructure, and a summary outlook.


๐Ÿ“’ Author :
๐Ÿ“’ Publisher : Teacher Created Materials
๐Ÿ“’ Release Date : 2010-09-24
๐Ÿ“’ Pages : 0
๐Ÿ“’ ISBN : 1433320894
๐Ÿ“’ Available Language : English, Spanish, And French
๐Ÿ“’ Category :

SYNOPSIS : Differentiate content, process, and product and promote content-area literacy with this dynamic kit about world cultures through time. This kit provides leveled informational texts featuring key historical themes and topics embedded within targeted literacy instruction. Teachers can assess comprehension of informational text using the included Culminating Activity. Additionally, teachers can use multimedia activities to engage students and extend learning. The 60 colorful Leveled Text Cards in this kit are written at four distinct reading levels, each card featuring subtle symbols that denote differentiated reading levels, making differentiation strategies easy to implement. Leveled Texts for Differentiated Content-Area Literacy: World Cultures Through Time Complete Kit includes: Leveled Text Cards; digital resources; Lessons; a Culminating Activity; Tiered Graphic Organizers; Assessment Tools; and audio recordings (of thematic raps and leveled texts).