๐Ÿ“’ Author : Joe Pulizzi
๐Ÿ“’ Publisher : McGraw Hill Professional
๐Ÿ“’ Release Date : 2015-09-04
๐Ÿ“’ Pages : 256
๐Ÿ“’ ISBN : 9781259589669
๐Ÿ“’ Available Language : English, Spanish, And French
๐Ÿ“’ Category : Business & Economics

SYNOPSIS : The NEW Rulebook for Entrepreneurial Success Whatโ€™s the surest way to startup failure? Follow old, outdated rules. In Content Inc., one of todayโ€™s most sought-after content-marketing strategists reveals a new model for entrepreneurial success. Simply put, itโ€™s about developing valuable content, building an audience around that content, and then creating a product for that audience. Notice a shift? Author Joe Pulizzi flips the traditional entrepreneurial approach of first creating a product and then trying to find customers. Itโ€™s a brilliant reverse-engineering of a model that rarely succeeds. The radical six-step business-building process revealed in this book is smart, simple, practical, and cost-effective. And best of all, it works. Itโ€™s a strategy Pulizzi used to build his own successful company, Content Marketing Institute, which has landed on Inc. magazineโ€™s list of fastest growing private companies for three years straight. Itโ€™s also a strategy countless other entrepreneurs use to build their own multi-million dollar companies. Build an audience and youโ€™ll be able to sell pretty much anything you want. Todayโ€™s markets are more dynamic and customers are more fickle than ever before. Why would you put all your eggs in one basket before securing a loyal customer base? Content Inc. shows you how to get customers first and develop products later. Itโ€™s the best way to build a solid, long-lasting business positioned for todayโ€™s content-driven world. This is the simple but profoundly successful entrepreneurial approach of one of todayโ€™s most creative business minds. A pioneer of content marketing, Pulizzi has cracked to code when it comes to the power of content in a world where marketers still hold fast to traditional models that no longer work. In Content Inc., he breaks down the business-startup process into six steps, making it simple for you to visualize, launch, and monetize your own business. These steps are: โ€ข The โ€œSweet Spotโ€: Identify the intersection of your unique competency and your personal passion โ€ข Content Tilting: Determine how you can โ€œtiltโ€ your sweet spot to find a place where little or no competition exists โ€ข Building the Base: Establish your number-one channel for disseminating content (blog, podcast, YouTube, etc.) โ€ข Harvesting Audience: Use social-media and SEO to convert one-time visitors into long-term subscribers โ€ข Diversification: Grow your business by expanding into multiple delivery channels โ€ข Monetization: Now that your expertise is established, you can begin charging money for your products or services This model has worked wonders for Pulizzi and countless other examples detailed in the book. Connect these six pieces like a puzzle, and before you know it, youโ€™ll be running your own profitable, scalable business. Pulizzi walks you step by step through the process, based on his own success (and failures) and real-world multi-million dollar examples from multiple industries and countries. Whether youโ€™re seeking to start a brand-new business or drive innovation in an existing one, Content Inc. provides everything you need to reverse-engineer the traditional entrepreneurial model for better, more sustainable success. Joe Pulizzi is an entrepreneur, professional speaker, and podcaster. He is the founder of several startups, including the Content Marketing Institute (CMI), recognized as the fastest growing business media company by Inc. magazine in 2014. CMI produces Content Marketing World, the worldโ€™s largest content marketing event, and publishes the leading content marketing magazine, Chief Content Officer. Pulizziโ€™s book Epic Content Marketing was named one of Fortune magazineโ€™s Five Must Read Business Books of the Year.


๐Ÿ“’ Author : Joe Pulizzi
๐Ÿ“’ Publisher : McGraw Hill Professional
๐Ÿ“’ Release Date : 2013-09-27
๐Ÿ“’ Pages : 352
๐Ÿ“’ ISBN : 9780071819916
๐Ÿ“’ Available Language : English, Spanish, And French
๐Ÿ“’ Category : Business & Economics

SYNOPSIS : Reach more customers than ever with TARGETED CONTENT Epic Content Marketing helps you develop strategies that seize the competitive edge by creating messages and โ€œstoriesโ€ tailored for instant, widespread distribution on social media, Google, and the mainstream press. It provides a step-by-step plan for developing powerful content that resonates with customers and describes best practices for social media sharing and search engine discoverability. Joe Pulizzi is a content marketing strategist, speaker and founder of the Content Marketing Institute, which runs the largest physical content marketing event in North America, Content Marketing World.


๐Ÿ“’ Author : Ann Handley
๐Ÿ“’ Publisher : John Wiley & Sons
๐Ÿ“’ Release Date : 2010-11-11
๐Ÿ“’ Pages : 192
๐Ÿ“’ ISBN : 0470948728
๐Ÿ“’ Available Language : English, Spanish, And French
๐Ÿ“’ Category : Business & Economics

SYNOPSIS :


๐Ÿ“’ Author : Joe Pulizzi
๐Ÿ“’ Publisher : McGraw Hill Professional
๐Ÿ“’ Release Date : 2017-09-08
๐Ÿ“’ Pages : 272
๐Ÿ“’ ISBN : 9781260026436
๐Ÿ“’ Available Language : English, Spanish, And French
๐Ÿ“’ Category : Business & Economics

SYNOPSIS : Killing your current marketing structure may be the only way to save it! Two of the worldโ€™s top marketing experts reveal the next level of breakthrough successโ€”transforming your marketing strategy into a standalone profit center. What if everything we currently know about marketing is what is holding us back? Over the last two decades, weโ€™ve watched the entire world change the way it buys and stays loyal to brands. But, marketing departments are still operating in the same, campaign-centric, product-led operation that they have been following for 75 years. The most innovative companies around the world have achieved remarkable marketing results by fundamentally changing their approach. By creating value for customers through the use of owned media and the savvy use of content, these businesses have dramatically increased customer loyalty and revenue. Some of them have even taken it to the next step and developed a marketing function that actually pays for itself. Killing Marketing explores how these companies are ending the marketing as we know itโ€”in favor of this new, exciting model. Killing Marketing provides the insight, approaches, and examples you need to understand these disruptive forces in ways that turn your marketing from cost center to revenue creator. This book builds the case for, literally, transforming the purpose of marketing within your organization. Joe Pulizzi and Robert Rose of the Content Marketing Institute show how leading companies are able sell the very content that propels their marketing strategy. Youโ€™ll learn how to: * Transform all or part of your marketing operation into a media company * Integrate this new operation into traditional marketing efforts * Develop best practices for attracting and retaining audiences * Build a strategy for competing against traditional media companies * Create a paid/earned media strategy fueled by an owned media strategy Red Bull, Johnson & Johnson, Disney and Arrow Electronics have succeeded in what ten years ago would have been deemed impossible. They continue to market their products as they always have, and, through their content-driven and audience-building initiatives, they drive value outside the day-to-day products they sellโ€”and monetize it directly. Killing Marketing rewrites the rules of marketingโ€”enabling you to make the kind of transition that turns average companies into industry legends.


๐Ÿ“’ Author : Michael A. Stelzner
๐Ÿ“’ Publisher : John Wiley & Sons
๐Ÿ“’ Release Date : 2011-05-23
๐Ÿ“’ Pages : 272
๐Ÿ“’ ISBN : 9781118102787
๐Ÿ“’ Available Language : English, Spanish, And French
๐Ÿ“’ Category : Business & Economics

SYNOPSIS : If you've been let down by the undelivered promises of marketing, this book is for you. Launch reveals a new way to grow your business that involves focusing on the needs of others, giving gifts, working with outsiders, and restraining your marketing messages. These principles are precisely the opposite of traditional marketing. Yet they work. And they are the future. If you follow the formula outlined in this book, you can attract countless customers and prospects, resulting in amazing business growth. This book will show you how to: Create highly sharable content that meets people's needs Identify and work with outside experts, many of whom will gladly promote your content Attract and retain raving fans that will help your business grow Creatively market and sell to people who will gladly purchase your products and services Launch isn't like other marketing books. Rather than making keen observations about others whoโ€™ve achieved success, the ideas and principles in this book were developed, refined, and practiced by the author to great success. Pick up a copy for yourself and one for a friend.


๐Ÿ“’ Author : Heather Pemberton Levy
๐Ÿ“’ Publisher : Routledge
๐Ÿ“’ Release Date : 2016-10-04
๐Ÿ“’ Pages : 104
๐Ÿ“’ ISBN : 9781351818452
๐Ÿ“’ Available Language : English, Spanish, And French
๐Ÿ“’ Category : Business & Economics

SYNOPSIS : Think of the last great article you read or the last great speech you heard. Chances are, if you remember one key message, you also remember one compelling story. That's because the best content starts with a story. When it comes to marketing, the best business content starts with a story the audience cares about, not the brand's message about what it wants to sell them. In Brand, Meet Story, Heather Pemberton Levy describes the Story Comes First method, a practical approach that combines techniques from journalism and fiction writing to help brands tell stories that put the readers' interests first. Whereas most brand marketers create content to sell their product, service or technology, the Story Comes First method turns this approach on its head to create content with the "human moments" that truly engage an audience. Filled with examples from Levy's experience creating content marketing programs, trade books, and hundreds of articles for a variety of B2B and B2C brands, the book shows readers a step-by-step approach to create content designed to deliver business results. Brand, Meet Story explains the key ways to uncover what your audience cares about and how to turn brand messaging into stories that matter. Levy inspires readers to develop a compelling voice that will carry the brand tone and values across all channels, and helps them turn their ideas into engaging, story-driven content their audiences will read, love, and share.


๐Ÿ“’ Author : David Meerman Scott
๐Ÿ“’ Publisher : John Wiley & Sons
๐Ÿ“’ Release Date : 2016-06-14
๐Ÿ“’ Pages : 304
๐Ÿ“’ ISBN : 9781119272441
๐Ÿ“’ Available Language : English, Spanish, And French
๐Ÿ“’ Category : Business & Economics

SYNOPSIS : The essential roadmap for the new realities of selling when buyers are in charge Sales and service are being radically redefined by the biggest communications revolution in human history. Today buyers are in charge! There is no more 'selling'โ€”there is only buying. When potential customers have near perfect information on the web, it means salespeople must transform from authority to consultant, product narratives must tell a story, and businesses must be agile enough to respond before opportunity is lost. The New Rules of Sales and Service demystifies the new digital commercial landscape and shows you how to stay ahead of the pack. Companies large and small are revolutionizing the way business gets done, and this book takes you inside the new methods and strategies that are critical to success in the modern market. Real-world examples illustrate the new marketplace in action, and demonstrate the brilliant utility of taking a new look at your customer and your business. This new edition has been updated to reflect the current reality of this rapidly-evolving sphere, with fresh strategies, new tools, and new stories. Whether you're an independent contractor, a multi-national corporation, a start-up, or a nonprofit, this book is your essential guide to navigating the new digital marketplace. David Meerman Scott provides up-to-the-minute analysis of the current state of the digital commercial landscape, plus expert guidance toward the concepts, strategies, and tools that every business needs now. Among the topics covered in detail: Why the old rules of sales and service no longer work in an always-on world The new sales cycle and how informative Web content drives the buying process Providing agile, real-time sales and service 24/7 without letting it rule your life The importance of defining and understanding the buyer personas How agile customer service retains existing clients and expands new business Why content-rich websites motivate interest, establish authority, and drive sales How social media is transforming the role of salesperson into valued consultant Because buyers are better informed, and come armed with more choices and opportunities than ever before, everything about sales has changed. Salespeople must adapt because the digital economy has turned the old model on its head, and those who don't keep up will be left behind. The New Rules of Sales and Service is required reading for anyone wanting to stay ahead of the game and grow business now.


๐Ÿ“’ Author : Newt Barrett
๐Ÿ“’ Publisher : Voyager Media, Inc.
๐Ÿ“’ Release Date : 2008-05-01
๐Ÿ“’ Pages : 200
๐Ÿ“’ ISBN : 098018780X
๐Ÿ“’ Available Language : English, Spanish, And French
๐Ÿ“’ Category : Customer services

SYNOPSIS : "Get Content. Get Customers." shows step-by-step how to create and execute a content marketing strategy that works regardless of the size of a company or the type of business.


๐Ÿ“’ Author : Joe Pulizzi
๐Ÿ“’ Publisher : McGraw Hill Professional
๐Ÿ“’ Release Date : 2009-05-02
๐Ÿ“’ Pages : 224
๐Ÿ“’ ISBN : 9780071628822
๐Ÿ“’ Available Language : English, Spanish, And French
๐Ÿ“’ Category : Business & Economics

SYNOPSIS : Connect to customers with compelling content! The rules of marketing have changed. Instead of loud claims of product superiority, what customers really want is valuable content that will improve their lives. Get Content Get Customers explains how to develop compelling content and seamlessly deliver it to customersโ€” without interrupting their lives. Itโ€™s the new way of marketing, and itโ€™s the only way to build a loyal, engaged customer base. โ€œPulizzi and Barrett have taken integrated marketing communications to the next level. . . . Every marketer, large or small, can use this text to build better ongoing customer relationships.โ€ โ€”Don Schultz, Professor Emeritus-in-Service, Integrated Marketing Communication, Northwestern University โ€œDeftly navigating the worlds of PR, advertising and marketing, Joe and Newt prove that the real secret to great marketing is not a brilliant tagline, but creating compelling and useful content.โ€ โ€”Rohit Bhargava, Senior Vice President of Digital Marketing, Ogilvy 360 Digital Influence, and author of Personality Not Included โ€œGet Content Get Customers provides a play-by-play for any marketer who is serious about breaking away from the pack.โ€ โ€”Greg Verdino, Chief Strategy Officer, Crayon, LLC


๐Ÿ“’ Author : Laura Hanly
๐Ÿ“’ Publisher :
๐Ÿ“’ Release Date : 2016-10-02
๐Ÿ“’ Pages : 142
๐Ÿ“’ ISBN : 1539005747
๐Ÿ“’ Available Language : English, Spanish, And French
๐Ÿ“’ Category :

SYNOPSIS : This book is for entrepreneurs and the leaders of B2B businesses who want to use content marketing to bring a predictable stream of qualified leads into their sales cycles, and need a replicable system to make it happen.This book provides that system - a step-by-step process that can be executed in any business to generate qualified leads and more conversions with content marketing.In Content That Converts, you'll learn:- How to get clear on your audience, offers and messaging (and why those three elements are so important)- How to develop a recurring content system, and how to create long-form content assets (such as books and courses) that establish you as an industry leader- How to distribute your content effectively with email and SEO, to expand your reach and create conversion opportunities that translate to sales- How to hone your conversion potential over time with the principles of influence and market sophistication, and how to write powerful sales copy as a result"Laura is a content machine that pumps out excellence onto paper."Jeff Root, SellTermLife and #1 Amazon Bestseller"Using your strategies, we're getting more sales and people are much more engaged. Good work!"Scott Desgrosseilliers, Wicked Reports"Laura has a great ability to draw out the nuances of how things are done in any business. Her writing is fantastic and the delivery is spot on."Tristan King, owner of Blackbelt Commerce, top-rated Shopify agency in the world