πŸ“’ Author : Terence Shimp
πŸ“’ Publisher : Cengage Learning
πŸ“’ Release Date : 2008-12-29
πŸ“’ Pages : 688
πŸ“’ ISBN : 9780324593600
πŸ“’ Available Language : English, Spanish, And French
πŸ“’ Category : Business & Economics

SYNOPSIS : The eighth edition of Shimp’s market-leading ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS fully integrates all aspects of marketing communication. While continuing to focus on the time honored IMC methods, the text reflects new academic literature and practitioner developments in the field. Some reorganization along with comprehensive treatment on the fundamentals of advertising and promotion are the focus of the revision. Changes include earlier coverage of new brands (ch. 3), the latest in various forms of Internet advertising (ch. 13), a new chapter (18) on PR and word-of-mouth management, and expanded coverage environmental issues regarding global warming and sustainability in a newly-organized ethics chapter (21). Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.


πŸ“’ Author : Solomon
πŸ“’ Publisher : Flat World Knowledge
πŸ“’ Release Date : 2009
πŸ“’ Pages :
πŸ“’ ISBN : 9780982043028
πŸ“’ Available Language : English, Spanish, And French
πŸ“’ Category : Advertising

SYNOPSIS :


πŸ“’ Author : Dr. Chris Hackley
πŸ“’ Publisher : SAGE
πŸ“’ Release Date : 2005-01-26
πŸ“’ Pages : 280
πŸ“’ ISBN : 9781848600522
πŸ“’ Available Language : English, Spanish, And French
πŸ“’ Category : Business & Economics

SYNOPSIS : "A readable and absorbing account of what advertising people try to achieve (whether or not they know quite how or why), grounded in Chris Hackley's real and recent acquaintance with the practicalities of advertising, as well as its principles.... He minimises the inevitable jargon of linguistics and communication theory. His own language is always accurate and clear, and often engaging. The well managed flow from chapter to chapter sustains interest and enjoyment. I read the book from cover to cover in one sitting." - INTERNATIONAL JOURNAL OF ADVERTISING "Professor Hackley's book provides a timely reminder to student and practitioner alike that advertising continues to play a key role in the successful planning and implementation of marketing communications. Underpinned by a series of topical and often thought-provoking illustrations, this work not only explains how advertising is developed, but also presents the discipline in the wider context of socio-cultural and linguistic research. Working from a practical advertising management basis, the text raises some key issues for advertising as focus for academic and intellectual study." - Chris Blackburn, The Business School, Oxford Brookes University, formerly Account Director at Foote, Cone & Belding, Leagas Delaney and Boase Massimi Pollitt "Dr Hackley has an uncommon approach to advertising. His book combines the abstract theory of advertising and its effects with a hard-nosed practical approach. It is a guide to understanding and appreciating advertising and a way to understand how and why advertising works or why it does not. I think that this book is a fine text for students. Even more, it deserves to be read by advertising practitioners." - Arthur J. Kover, former editor of the Journal of Advertising Research, Management Fellow at the Yale School of Management Advertising and Promotion is not only a detailed and insightful account of how advertising is created; the book also explains how advertising comes to cast its all-enveloping shadow over contemporary consumer culture. Many case examples drawn from major international campaigns are used to illustrate the power of advertising to portray brand `personalities' in terms that resonate with consumers across many cultures. It contains detailed coverage of the major areas of advertising and marketing communications but it is not a simplistic treatment. Advertising and Promotion takes a novel intellectual approach and draws on concepts from the wider humanities and social sciences to cast fresh light on an over-familiar subject matter. It uniquely combines detailed case information, current research and lively topical issues to offer an authoritative and comprehensive account of advertising's pre-eminent role in contemporary marketing communications. It is an advanced student text, a reflective practitioner's handbook and an insightful account for the general reader.


πŸ“’ Author : Chris Hackley
πŸ“’ Publisher : SAGE
πŸ“’ Release Date : 2014-11-10
πŸ“’ Pages : 360
πŸ“’ ISBN : 9781473909014
πŸ“’ Available Language : English, Spanish, And French
πŸ“’ Category : Business & Economics

SYNOPSIS : This textbook introduces the key concepts, methods and issues within advertising and promotion for students taking courses on the subject at universities and colleges. It offers first-hand examples gathered from leading international advertising agencies and brand campaigns, and it is told from the perspective of the agency to give a fun and creative insider view which helps the reader to think beyond the client position and understand what it might be like working within an ad agency. The authors draw not only from management and marketing research but also from other disciplines such as cultural/media studies and sociology to offer a rounded and critical perspective on the subject for those looking to achieve high grades and understand advertising as social phenomenon in addition to its business function and purpose. New to the third edition: chapter on strategy and creativity additional case studies with increased global coverage including emerging markets images of classic and recent ads from the street, print, online and television increased coverage of the internet, social media and their effects on advertising companion website materials including relevant videos, journal articles and a Jeopardy-style game for the classroom The textbook is now also supported by a new author-written blog which keeps readers updated on interesting, topical examples relating to advertising and promotion from current affairs and popular culture: www.hackleyadvertisingandpromotion.blogspot.com.


πŸ“’ Author : Raghubir Dayal
πŸ“’ Publisher : Mittal Publications
πŸ“’ Release Date : 1996
πŸ“’ Pages : 324
πŸ“’ ISBN : 8170996422
πŸ“’ Available Language : English, Spanish, And French
πŸ“’ Category :

SYNOPSIS :


πŸ“’ Author : Jerry Graham
πŸ“’ Publisher : JIREH Marketing
πŸ“’ Release Date : 2011-09-24
πŸ“’ Pages : 84
πŸ“’ ISBN : 9781466328457
πŸ“’ Available Language : English, Spanish, And French
πŸ“’ Category : Internet advertising

SYNOPSIS : Over the last 10 years or so, the Internet has become more and more ingrained in our daily lives. People use the Internet to search for almost everything, including local businesses and other local information. With the explosive growth of smartphones, this rush to the Internet for information is clearly accelerating. The question you must ask yourself is, "When someone is looking for the products/services I offer, and they look on their smartphone or on their computer, can they find me?" If the answer is "no", or even if the answer is "I have a website, but it's not bringing me any new customers," then this book, full of free Internet Advertising ideas is for you. The bottom line is that if you're not on page 1 of a Google search for your product or service, you are virtually invisible. If you're still relying on your very expensive ad in the Yellow Pages to bring you new customers, you've undoubtedly noticed a sharp drop-off in effectiveness over the last several years. There is a concern that the cost of Internet advertising is prohibitive and that only the major corporations can play that game and win. The truth is just the opposite. More and more, the big boys are falling off of page 1 as Google continues to move toward their local search strategy. Internet advertising marketing is rapidly becoming the media of choice, especially for small, local businesses. This book describes many of the things that you need to be aware of when marketing on the web, as well as some of the ways that you can not only reach new customers, but get your existing customers to spend more money with you, and do it more often. Within this book you will find information such as: - Why mobile marketing is important and how to have a great mobile site... - How social media is changing things up, and how to have a great social media strategy... - Facebook Ads Best Practices... - How to make use of review sites like Yelp and CitySearch... - Things a site absolutely must have to be optimized for success... - And a LOT more.


πŸ“’ Author : Hanafizadeh, Payam
πŸ“’ Publisher : IGI Global
πŸ“’ Release Date : 2012-04-30
πŸ“’ Pages : 248
πŸ“’ ISBN : 9781466608863
πŸ“’ Available Language : English, Spanish, And French
πŸ“’ Category : Business & Economics

SYNOPSIS : "This book educates readers on how to meet online advertising and Internet marketing challenges for both present and future tactics"--Provided by publisher.


πŸ“’ Author :
πŸ“’ Publisher :
πŸ“’ Release Date :
πŸ“’ Pages :
πŸ“’ ISBN :
πŸ“’ Available Language : English, Spanish, And French
πŸ“’ Category :

SYNOPSIS :


πŸ“’ Author : Thomas O’Guinn
πŸ“’ Publisher : Cengage Learning
πŸ“’ Release Date : 2008-04-18
πŸ“’ Pages : 768
πŸ“’ ISBN : 9780324568622
πŸ“’ Available Language : English, Spanish, And French
πŸ“’ Category : Business & Economics

SYNOPSIS : Powerful and practical, current and cutting-edge, ADVERTISING AND INTEGRATED BRAND PROMOTION, 5e captures the thrill of advertising with its integrated learning experience, solid theory, real-world examples, and coverage of emerging trends. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.


πŸ“’ Author : Fred E. Hahn
πŸ“’ Publisher : John Wiley & Sons
πŸ“’ Release Date : 2003-05-26
πŸ“’ Pages : 360
πŸ“’ ISBN : 9780471446477
πŸ“’ Available Language : English, Spanish, And French
πŸ“’ Category : Business & Economics

SYNOPSIS : Praise for the Second Edition "Mr. Hahn's background in an industry where the creative stretchingof promotional budgets is a daily necessity serves well the readerof this book. His advice is both practical and imaginative, anddelivered with wit as well as wisdom." -Andrew McNally III, Chairman of the Board, Rand McNally Create Madison Avenue advertising on a Main Street budget withDo-it-Yourself Advertising & Promotion Now the most complete guide to do-it-yourself advertising includestotally new sections on branding, the Internet, and Yellow Pagesadvertising. This updated edition of Do-It-Yourself Advertising andPromotion offers the latest information on launching your ownhomegrown, successful advertising campaigns and new desktoppublishing techniques. As an entrepreneur or small business owner,you'll find tried-and-true, low-budget promotional tactics. Withevery chapter updated and expanded, this new third edition isbetter-and more comprehensive-than ever. Author Fred E. Hahn and expert contributors show you how to createsuccessful high-impact advertising on a limited budget usingpractical, time-tested techniques. This friendly and accessibleguide explains each method step by step-with concrete advice onplanning, scheduling, budgeting, creative issues, and productionprocedures to help you develop effective: Newspaper and magazine ads * Flyers, brochures, and invitations *Direct mail campaigns * Catalogs * Web sites * E-mail and Internet advertising *Teleservicing * Audiovisual materials * Publicity tools andtechniques * And more!